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Press Releases

November 2007 — At Mobile Marketing Forum, FastCall411 Introduces FastCall411 Mobile

October 2007 — FastCall411 Announces Widget, Offers API to Extend Local Search Platform to Third Parties

September 2007 — 87 Percent of Key Local Consumers Put Premium On Reaching a Business Immediately, New FastCall411 Survey Reports

September 2007 — Los Angeles-based Startup Transforms Local Search Using Artificial Intelligence, VoIP and Parallel Dialing Technologies

September 2007 — Three Leaders Join FastCall411 Advisory Board

August 2007 — Two Leaders & Local Search Join FastCall411 Advisory Board

June 2007 — Nearly Two-Thirds of Businesses In Typical Internet and Mobile Directories Not Ready or Responsive to Consumer Calls, FastCall 411 Survey Reveals

March 2007 — FastCall411 To Provide Next Generation Local Search

FastCall411 in the News

Consumers Expect Local Businesses to Pick up Phone, Fix Online Info...
Waiting has never been a stylish posture

Eight of 10 Americans have little patience for merchants who don't answer the phone.

For the key demographic for most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts.
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FastCall411 Expands Advisory Board
September 18th, 2007 by Benjamin Kuo, SocalTech.com
Los Angeles-based FastCall411, a provider of local search products, said earlier this week that it has added a number of members to its advisory board. The firm also said that it will be presenting its products at DEMOfall 07, the closely watched new products and companies conference next week. FastCall said that it has appointed Gordon Henry, Milton Olin, and Mark Canon to its advisory board; Henry is Chief Marketing Officer of Yellow Book USA; Olin is a new media, IP and internet law attorney at Altschul & Olin, LLP; and Canon is at Autobytel, and was the founder of Switchboard.com. FastCall411 is headed by Richard Rosen, who has also been at Jambo, Callsource, and Homestore.
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FastCall411 Finds Two-thirds of Businesses Not Responsive to Customer Calls
By Susan J. Campbell TMCnet Contributing Editor
Time and time again we have acknowledged the importance of telephone communications for the workings of the business. After all, a company must be able to communicate with its customers in order to deliver its standard of customer service, as well as to drive revenues. However, what is the point of having an incoming line if the business doesn't intend to respond to customers?
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Not-So-Fast411
By Dan Miller
FastCall411, a start-up that will "soon" introduce a service that adds currency to search-initiated, pay-per-call connections to local merchants, has completed a "survey" of 5,000 local businesses showing that two-thirds of those listed in local Internet-based or mobile directories are not available for immediate response to queries.
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Study Shows Consumer Phone Calls are Going Unanswered
Success Blog
FastCall411 survey reveals the majority of businesses in Internet and Mobile Directories aren't responding.
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Nearly Two-Thirds of Businesses in Typical Internet and Mobile Directories Not Ready or Responsive to Consumer Calls, FastCall411 Survey Reveals
TMCnet
NEW YORK --(Business Wire)-- Nearly two-thirds of businesses listed in a typical Internet and mobile directories aren't responsive to an immediate consumer request for service. That's the major finding of a new survey of 5,000 local businesses, conducted in April in the Los Angeles area by FastCall411 (www.fastcall411.com), a startup dedicated to improving the search experience for consumers in need of local service providers. The company made the announcement at the 2007 Mobile Marketing Forum (MMF), held June 6-7 in New York.
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FastCall411, IllumiCell Seek Faster SME Response
Peter Krasilovsky, The Local Onliner
Consumers increasingly use the Web to search for services. But it is tough to complete the loop, and actually order service. In many cases, businesses are either unresponsive to phone calls and emails, or their information is inaccurate.
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FastCall411 to Provide Next Generation Local Search
REDORBIT
Declaring that it's time to fix the problems inherent in the local-search based pay-per-call model, FastCall411, Inc. today announced the launch of the company and Q2 availability of its first product. The company made the announcement at the Kelsey Group Conference Drilling Down on Local '07, at the Santa Clara Marriott through March 21.
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FastCall411 to Provide Next Generation Local Search.
All Business
Aimed at Consumers and Merchants Alike, New Search-by-Phone Offering Seeks to Solve Problems Associated with Pay-Per-Call
HOLLYWOOD & SANTA CLARA, Calif. -- Declaring that it's time to fix the problems inherent in the local-search based pay-per-call model, FastCall411, Inc. today announced the launch of the company and Q2 availability of its first product. The company made the announcement at the Kelsey Group Conference Drilling Down on Local '07, at the Santa Clara Marriott through March 21.

FastCall411 is the first product to make the merchant's availability and willingness to accept a call "right now" as central to creating a quality local search experience for consumers. "There are a lot of ways to deliver a better consumer experience - and enhancing the consumer experience is FastCall411's reason for being," said Richard Rosen, founder and principal of FastCall411.
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"Richard Rosen's Primer on Call Measurement" - Kelsey Group Blog
Return on investment for advertising is generally measured by local businesses in terms of phone calls generated, call duration and/or store visits. That isn't changing soon. But for local ad sellers and their advertisers, it remains a challenge to figure out where calls are coming from, the conversion rate of calls, and the viability of Web-related tie-ins such as click-to-call and pay-per-call.
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"Calling Strategies Announces Launch at The Kelsey Group's Interactive Local Media 2006 Conference" - Yahoo News
Richard Rosen, former executive with CallSource and Jambo, announces consultancy to focus on the phone as the connector in local search.
Link to article

"Click Fraud Highlights Bigger Issue for Industry: Lousy Leads" - DMNews (November 13, 2006 print edition)
Click fraud unquestionably hurts online advertising, in tangible and intangible ways. The tangible: Google agreed to return $90 million to advertisers involving fraudulent clicks. The intangible: Doubt is cast over the industry as major players seek a way to curtail the activity.
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"An Interview with Richard Rosen" - Search Marketing Standard
With some 10 years in online marketing. Richard has extensive experience working with leading technology companies. A frequent industry speaker on pay-per-call, he is an expert on local media and search. As Vice President of Business Development at CallSource and Jambo, Rosen was responsible for managing call measurement and pay-per-call services for a host of top publishers, ad agencies and high volume enterprises.
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BYLINED ARTICLES

I Need It NOW: Real Opportunity In Local Search
Local search carries all the earmarks of a gold rush in the making: tens of thousands - no, make that millions - of small businesses hungry for more customers. Even greater numbers of consumers with leaky faucets, dented fenders and crabgrass, all itching to connect with neighborhood service providers as we speak.
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A Fitting Fix to Local Search: Why the "Less is More" Approach Provides Real Pay-Per-Call Benefit
There's been a ton of news on the Google-eBay announcement around pay-per-call. The message is that pay-per-call is a way to apply pay-for-performance advertising to something small businesses actually want - phone calls. The publisher now has something else to package and sell to businesses - phone leads. But what no one is talking about yet is how pay-per-call can - and is - revolutionizing the search experience for the consumer.
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Turning Lead(s) into Gold: How to Prevent Your New Campaign's Leads from Flying Away
You've done your homework, selected performance-based advertising (pay-per-click, pay-per-call), created your ads, and your marketing campaigns have begun. The performance marketing concept is solid, and the call-to-action is creative and inviting. With increasingly advanced performance-based advertising on your side, new customers are just a phone call away.
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Do Locals Give a Click - Negotiating the Buys to Make Local Advertising Work
Successful local advertisers and business owners know that to close a deal, they must ask for the sale. It's a bold question at times, designed to push a hesitant buyer toward action. Now, take this same principle - one that you've no doubt mastered - and apply it in the other direction: to your advertising buy.
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